I help sports clubs and athletes build brands that get noticed and attract the partners and audiences they deserve.

For almost eight years, I worked inside top-flight Finnish football club SJK Seinäjoki. I designed kits, produced a behind-the-scenes documentary series for Youtube, created looks for stadium festivals and events, and handled the club’s visual output on social media and other marketing channels day in, day out.

Doing the work for years taught me things one can’t learn from the outside. I know what sports marketing looks like from inside a club: the pace, the constraints, the opportunities that appear and disappear within hours (or sometimes in seconds). That experience shapes what I am able to do now.

If you’re looking for someone who understands the creative work and has a real perspective on how sports organisations actually operate, let’s talk.